Signage Tech Malaysia

Friday, July 22, 2016

Why Digital Signage Belongs in the Cloud

Some of the oldest digital signage companies date back to the 1980s. Signage management software was architected and licensed using the best model available at the time: a client-server model. This model was designed for an era in which local area networks were widely used.
However these client-server architectures are now quickly becoming obsolete as customers look to reduce costs while simultaneously maximizing the return on their digital signage dollars. Fortunately, cloud technology has made the possibility of near-instant global expansion a reality.
There are additional ways in which this technological advance assists in streamlining processes related to customer engagement, as well as company operations and finance.
Defining what a true cloud-based digital signage ecosystem looks like
What does being a cloud-based solution in the digital signage industry mean?
It means that fundamentally the application itself is architected to run in the cloud. Cloud service providers handle functions such as auto scaling and load balancing as the number of users increases and the number of digital signs on the network grows. Client-server architectures need constant purchasing of hardware and software as growth occurs.
Customer engagement benefits
Even the best technology will not make a digital signage application successful if the content does not engage its audience. Fortunately, the speed and ease with which content can be distributed via the cloud provides critical benefits when it comes to content creation:
Fail fast. Succeed faster. Typos, products running out of stock, price changes and changes in relevant regulations are a few instances in which content displayed on static menu boards require quick changes. In such cases static signage has to be designed, printed, shipped and installed or taken down at the right time and in the right location. Each of those steps is time-consuming and provides an additional chance for error.
The process of applying changes to affected stores is greatly simplified when content distribution is centrally managed through the cloud. With just a matter of clicks, menu boards can be updated via a Web-based digital signage manager to specific locations or a global network. A wholly integrated digital signage ecosystem can even link inventory monitoring to point-of-sale systems, menu boards and other relevant signage, and assist in automating relevant content changes.
Facilitate a greater pace of innovation. If there are a lot fewer risks coming from “risk-taking,” the likely result is a surge in new ways on improving current outcomes.
Enabling more frequent experimentation, lowering the cost of failure and reducing the amount of time it takes to recover, unlock a greater pace of innovation.
This brings us back to the point made above of “fail fast; succeed faster.” The same features of digital signage that make it possible to update any messages are the same that make it possible to run A/B testing on items, promotions, menu layouts, colors, animation and other aspects of content design.
“Smart” cloud-based digital signage can further facilitate the process of innovation by acting as a conductor for two-way communication: It can display content related to the company and its product offerings to customers while simultaneously collecting and analyzing data on, for example, in-store demographics.
Operational benefits
Better operational insight. With the recent emergence of the “Internet of Things” era, digital signs are poised to become much more than just displays showing content. They can now also be used as a hub from which to collect valuable operational data which can help drive revenue and reduce costs.
All of this data can be collected and analyzed via the cloud. For example, an integrated digital signage system can assist in keeping track of how external factors such as the weather, time of day, seasons and so on affect consumer behavior. This enables businesses to better tailor campaigns designed to maximize sales in different contexts, converting would-be customers and encouraging those already willing to spend to increase ticket averages.
Centralize management. A Web portal from which customers can manage media, create and schedule content, and give users fine-grained permissions can assist in ensuring brand consistency across a select number of stores — or even its entire footprint.
For example, a marketing manager for a retail chain could upload and schedule a new promotional video to play across an entire network of stores in minutes. Meanwhile, the brand manager could provide a graphic designer access to create and view media, while giving another team member permission to specifically upload, delete and schedule the content.
Enhanced data security. Vendors providing cloud computing services have the capability to provide levels of reliability, security, scalability and uptime that far surpass that of the average in-house corporate network. In addition, as it is their central focus, it is also within the interest of these companies to keep up to date with the latest technology and business practices within the field.
This lifts the burdens of cost, time and labor required to meet and maintain these standards, as well as to keep up with constantly evolving industry best practices, off the shoulders of other businesses. End-users can instead spend these resources on other, more central aspects of managing and growing their companies.
Economic benefits
Lower upfront investment and operating costs. Costs related to an end-user’s IT department, such as those associated with research and development; purchasing, maintaining and housing servers and any additional infrastructure; and the labor associated with all of these tasks, are eliminated.
Another complement to IT operations offered by a cloud-based digital signage solution: It makes the process of scaling up, or down, a flexible one. In other words, hardware capacity can be scaled up and down as needed — without the need for buying, discarding or maintaining expensive equipment.
Implemented correctly, the cloud is an efficient means for building reliable and secure digital signage networks that are capable of being applied to a brand’s entire footprint, whether covering one store or several thousand worldwide.
At Israk Digital Signage, we from the software help you create, schedule and deliver contents to any of your digital signs scattered anywhere, as well as manage your digital signage network over internet. It will be an ideal solution for your advertising or information publication. As an approved MSC Malaysia Independent Software Vendors (ISVs), we comply with MDeC stringent requirement for cloud-based solution.


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